Information
marketing, as the name implies, is basically about selling information to
people online. This information is usually made available in soft copy and
could take the form of e-books, reports, e-booklets, videos, audio or any other
format. For a country like Nigeria, e-books are generally easier and more
accessible over the Internet than videos because of the slow internet
connection speeds.
Don't let the word
Marketing scare you. This is not face to face marketing and you do not need to
meet anybody one on one or try to verbally convince anybody to buy anything. In
information marketing, your web pages and email messages do all the marketing
for you and all you have to do is sit back and wait for the payment alerts to
start arriving on your phone.
In this type of
online business, once you have set up the proper systems and have paid for
online advertising, everything else is nearly automatic.
Information marketing
is very good because you can begin to get returns within two or three months of
starting up. Once the system is in place, all you are required to
do is monitor it occasionally to ensure that you are getting the desired response, and also monitor your bank
account. When anybody buys from you, you
verify their payment and forward the product to their email and that's it.
But unlike other online business
like Google Adsense where you can start without any capital, you will need to
invest a little amount to start up information marketing business in order to
get fast and guaranteed results. The first sales you make can be reinvested
into the business for better profits and after a short while, you will begin to
turn in increasingly bigger and better profits as your list of prospects grows
and more people get to know about you and your products.
Also you do not necessarily need
to be the one to write this information that you market. There are places where
you can buy the rights to resell already existing e-books or hire someone to
write for you.
In our Cash System Business course that I've been
talking about, people who register also get an e-book with the rights to resell
so that they can start off with. If you are planning to register for the
course, you do not need to worry about something to start with. But if you do
not have the necessary funds to buy resale rights or pay a writer, and if you
do not register for my CSB course then you have no choice but to write
your own e-book and hope that it is good enough for people to buy.
Once you have obtained the
product, the next step is to promote and market it. There are two common
approaches you could take to promoting it. The first approach is to build a
list of prospective buyers by offering them something for free like a free
e-book or a free email course. The strategy of building a list of prospective
buyers is known as the indirect or auto-responder method. After using the free stuff to lure them in and increase your
credibility then you gently start to market to
them. Since you have already captured their email, you can keep mailing and mailing them trying to get those
who have not bought to buy.
Another method is the
Direct method. Here you do not use an auto-responder to capture emails. All you
need is just a web page talking about the benefits of your e-book and trying to
convince the visitor to buy. This page, also known as a sales page, will list
the contents of the e-book or package that you are selling and most importantly
instructions telling people how to place their order.
The simplest process
of ordering is by stating your bank account and asking customers to pay into it
after which they should send a text message to you with the depositor name,
payment slip number, amount paid, email and phone. An example of a sales page
is this one for my Cash System Business course.
When a payment is
made into your account, you will get an alert from your bank and all you need
to do is to confirm the payment with the texts sent to you and forward the
e-book to the buyer's email address. There are also automatic ways that
payments can be processed via ATM card but that is a much more complex process.
Once you have your
sales page up, your next task would be to start promoting and advertising the
page so as to get as many people as possible to visit it, see what you have
written and hopefully buy. With a great product and a well designed sales page,
you can make hundreds of thousands and even millions of naira from a single
product within a very short time. It all depends on how convincing your sales
page is and how well you are able to promote it.
One very important
rule that you should always keep to is honesty. It is easy to make false claims
and deceptive statements on your sales page and yes it might actually improve
your sales but if your product does not contain or do what you claim that it
does, then you have automatically become a fraudster and your name becomes
tainted online. So my most important advice to intending info marketers is
never ever deceive or make false claims about your product. A little
exaggeration is sometimes understandable but try not to overdo it.
In my Cash System Business course, we
cover the subject of Information marketing and Sales pages very thoroughly.
Starting
Out With Information Marketing
The minimum capital
you will need to start information marketing is about
₦1,600
but to start off very well, I suggest a minimum of ₦5,000.
Note that the more you are able to invest especially on advertising, the
greater the profits you will make. In my case, I wrote my own e-book by myself
and I started with an initial investment of about ₦1,600
spent mostly on advertising. Through continual reinvesting of my initial
revenue, I was able to end up with about ₦50,000
in profits after about a hundred days.
Here are the main
things needed to start a successful information marketing business:
1.
A Hot Product
A useful and highly
demanded information product (e-book) is the first key to success. The product
you are selling is very critical to the success of this business because you do
not expect people to be interested in what they do not need. Generally, your
product must be able to solve a very pressing need of the people in the niche
that you are targeting. Some popular niches that are always hot are wealth
creation, health and fitness (dieting, weight loss etc) and Relationships
(finding love, satisfying your partner etc)
Another very
important thing to note is that your product must be of very good quality, must
be worth the cost (even more than) and must do as you say it would, if not then
nothing differentiates you from the many scammers out there. If you cannot
create/write your own, you can buy the rights to sell someone else's book. Such
rights are called Master Resale Rights (MRR).
You can get resale
rights of some good products from as low as ₦10,000
to
₦15,000
while the rights of some very powerful products may sell as high as
₦30,000.
Students of my CSB Course get two free Master Resale
Right (MRR) books that they can use to help get them started and for practice.
If you are good at writing, you can even create your own products and sell the
resale rights to others for much more than the actual e-book costs and get
yourself even additional revenue.
2.
A Credit or Debit Card
This is what you will
use to pay for advertising. Virtually all banks in Nigeria issue ATM debit
cards but the last time I checked GTBank
Naira Master card, UBA Africard, Zenith Bank Master card Web-surfer and Zenith
Bank Visa Prepaid Buxz cards are some of the most reliable payment cards
you can use on the internet for your online transactions here in Nigeria to
make payments worldwide.
To get a GTBank Naira Master card, you need to
open an account with Guaranty Trust Bank. (whether Current or Savings Account).
You will need a Valid Form Of Identity e.g National Identity Card or Voters
Card, Utility bill e.g PHCN Bill, passport and other requirements. After you
have achieved this, you then activate it for internet banking so you can start
using the card for your international online transactions like online payments,
buying things online and so on.
In the case of UBA Africard which is issued by United Bank
For Africa. You don’t necessarily have to an account with them. It is a debit
card variant denominated in Naira and is prefunded and reloadable. The UBA Africard is virtually the easiest
to obtain and it easy to obtain and internationally accepted (ATM, POS &
Web). The card has a 10 digit number on it. This number serves as your account
number when you want to fund the card by paying into the account number. Visit
any UBA branch and ask them how you can get the UBA Africard.
For the Zenith
Bank Master card Web-surfer, you need a minimum of $120 (about ₦19,500).
$20 is for the card processing fee and an initial deposit of $100 which you can
spend. The card becomes active in 48 to 72 hours and anytime you want to load
the card, you need to buy the dollars from a BDC or black market and pay to
Zenith Bank.
You can start with
the minimum of $120 (in this case you will use a free website and the direct
method). But if you can afford it, you could start with $200 (about ₦32,000).
From this amount, $20 will be for the card and the rest $180 for advertising
and any other payments you want to use it for. In my own case I started with GTBank Naira Master card because it is very reliable and security
friendly. The best way to do this is to create a facebook fan page like the one
for this blog www.facebook.com/internetsuccesslimited and
apply for the paid facebook advertisement. Facebook charges $10 per day (about ₦1,600)
for advertising your product. When people log into facebook, they will see your
product that is advertised by facebook, click on it and possibly buy the
product you are offering. This is explained in full details in my Cash System Business.
3.
An Auto-responder
An auto-responder is an online
service or downloadable software that will help you send emails automatically
to a list of prospects. It is not mandatory in
information marketing but it can be helpful. Instead of sending people directly
to your sales page as done in the direct method, what you do is to use the auto-responder
to collect email addresses and build a database list of prospects i.e potential
buyers. It is also used to automatically send periodic email messages regarding
your product to your list.
For example, in our
free email lectures, we make use of an auto-responder. If you have not yet
registered for the free email lectures, you can do so by visiting www.internetsuccessforall.blogspot.com/freecourse. I
just created the various lectures of the course and stored them in the auto-responder
configuring it in such a way that anybody who registers for the course is
automatically sent a personalized email containing one new lecture every day.
An auto-responder is
a wonderful thing that can save you the stress of sending regular messages to
your prospects. It is also the most powerful tool used in information
marketing. There are some companies like Traffic-Wave, Get-response, Aweber,
Mail-chimp etc where you can pay monthly to use their online auto-responder or
you can build and host your own by yourself especially if your email list is
very large.
As mentioned earlier,
an auto-responder is not mandatory in information marketing but it has the added
benefit of giving you the contact details of people who have shown some
interest in what you have to offer. These types of people are easier to
convince and a series of well crafted email messages can help convince more
people about your product than just a brief encounter with your sales page as
obtains in the direct method.
4.
A Sales Page
This is where you
will put all the details about the product that you are selling. It will
contain all the details and benefits of the product that you are selling and it
is meant to convince the visitors to buy the product. An example of a sales
page can be found at www.internetsuccessforall.blogspot.com/csb
which is the sales page of our Cash System Business Course. Another longer
version of our C.S.B sales page can be found at www.internetsuccessforall.blogspot.com/e-csb.
Now all these things
listed above are not too difficult to setup as long as you have the correct
guidelines. To make it easy for people living in Nigeria who wish to learn
more, I explained how to do this step by step in my Cash System Business
Course. To learn more about the course, visit
Once you've got all the 4 things
in place (A hot product, A debit card,
an
Auto-responder
and a sales page),
everything else is very easy from there.
Like I said earlier, to get your
Websurfer card, visit any Zenith Bank branch nearest to you but if you can’t
afford that you can start with paid facebook advertisement.
Case
Study
Let’s say you start with paid
facebook advertisement for promoting and marketing your product by paying for
advertisement for 2 days. Facebook charges $10 (about ₦1,600) per day.
(The dollar exchange rates are very volatile so I shall use ₦160 in this
example) .This means ₦1,600
2 = ₦3,200.
Within these 2 days, you will take
advantage of the 200 million people that are currently using facebook. With this
amount of advertising, you will be able to get at least 200 visitors a day to
your website but only about half of that number will actually submit their
email for the free course that you are offering, you might get about 100 people
subscribed to your list.
Now, in this list, not everybody
will buy your product. The number of people who will buy the first time around
depends on how good the product is, the price you are selling it and the
quality of the free information that you deliver.
In fact for a very good product
that costs less than ₦4,000, you
should only expect about 1% to 3% buying rate the first time around. So,
assuming our product is very good and it sells for ₦2,000, it is
safe to expect that at least 10 people out of the possible 100 to buy within
the first two days.
That gives you ₦20,000 in
revenue.
Here is where the real beauty of the system comes in:
reinvesting the initial returns. Assuming you chose to pay for another 7 days
advertisement from the ₦20,000 you have
made so far, it will cost you ₦11,200
(i.e 1,600
7 = ₦11,200). You can keep the remaining ₦8,800 aside as part
of the returns on your initial investment (don't eat it o).
Going by the previous
calculations, we should expect to get double the number of prospects since you
are spending double on advertising so at the end of 7 days, you may get about
500 new prospects on your list. Out of this number, 50 people may buy within the
one week period. That gives you about ₦100,000 in revenue.
Now in addition to these new
buyers, some people from the first set who have not bought before may also end
up buying. So if 10 additional people buy from that set, you can get an extra ₦20,000 so the
total money you would have made after 1 week and 2 day will now stand at
N100,000 + the ₦8,800 which you
kept aside giving ₦108,800.
At this point, you can remove your initial
startup capital and keep repeating the process over and over again, growing
your list in the process. Ultimately, the growth begins to increase
geometrically and within a few months, you will have made more than a million
naira from this one product using this one simple semi-automated system.
Now imagine that you have about
three very good and hot products and lists of subscribers that you are building
and marketing to at the same time using this system. In theory, this means that
you can be making thrice the amount in the example above. Now imagine that you
have five of these products. What about 10 products?
OK, before you get too carried
away, I must warn you that the above example is only theoretical and real life
results may either be much higher than that or much lower but it gives a pretty
good idea of how the system works and what to expect.
WARNING: Although the example above looks rather simple,
don't be fooled because as easy at it seems to make money with information
marketing, it is even much easier to fail. In reality, there are other factors
that will influence how much you make and how well you succeed. The most
important of these are the kind of product you are selling, the niche that you
are targeting, the price of your product with respect to the value it brings
and how much you are willing to spend on advertising.
In many cases, you may have to
first do a little experimenting before you will find the correct niche product
to market. If you will like to get the step by step instructions on how to go
about information marketing then it’s all explained in my CSB e-book and online training package such that
even the greatest novice can do it.
Hopefully you have learnt a thing
or two about online business and you are now armed with sufficient details that
will help you make a very well informed decision of whether to try your hands
at it or not. You can like the facebook page for this blog http://facebook.com/Internetsuccesslimited to receive
notification as soon as new posts are published.
Do you have any comments,
questions, contribution or objections? Let us know by leaving a comment. Also,
don’t forget to share this post with others who also want o make money online.
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